Course curriculum

    1. About Course Author

    2. About the Course

    3. Course Aim

    4. Course Concept

    5. Learning Outcomes

    6. Goals and Program Survey

    1. Abbreviations, Definitions & Glossary of Terms

    2. The Retail Shift

    3. E-Commerce

    4. Product Types

    5. Retail Distribution

    6. Global Supermarkets and Hypermarkets

    7. The Retail Industry

    8. The Role of a Buyer

    9. The Role of a Planner

    10. The Buying Team

    11. The Role of the Australian Competition & Consumer Commission (ACCC)

    12. Packaging and Care Labels

    13. Warnings on Packaging

    14. Safety Measures to Consider when Developing New Products

    1. Product Life Cycle

    2. Plan, Buy, Move, Sell Model

    3. Know Your Customer

    4. Activity — View a Video on the 4Ps

    5. Assessing the 4 Ps

    6. The 4Ps Expansion to 7Ps

    7. Target Market

    8. Activity — Video on Target Market for Men's Underwear

    9. Customer Profiling

    10. Customer Avatar

    11. Know What Your Customer Wants

    12. Features, Benefits and Advantages

    13. Company Values

    14. Through Your Customers’ Eyes

    15. Customer Buying Cycle

    16. Unique Selling Proposition (USP)

    17. Branding

    18. Brand Equity

    19. Monitoring Your Competitors

    20. Competitor Analysis

    21. SWOT Analysis

    22. Activity—View Video on Zara SWOT Analysis

    23. Activity — View Video on Hennes and Mauritz SWOT Analysis

    24. Activity — View a Video on Luxury Brand Tiers

    1. Identifying Trends

    2. Pop Culture, Celebrities & Influencers

    3. Trade Fairs

    4. Past Trends

    5. Trends v Fads

    6. Fashion Forecasters

    7. Long and Short Term Forecasting

    1. Introduction to Product Knowledge

    2. Textiles

    3. Fabric Handling

    4. Garment

    5. Country of Origin

    6. Ethical Buying and Sustainability

    7. Activity — View a Video on Fashion Sustainability

    8. Advantages of Buying Sustainably

    1. Seasonal Calendar

    2. Seasonal Peaks

    3. Critical Path

    4. Range Building

    5. Lessons Learnt

    6. Detailed Overview of the Lessons Learnt Report

    7. Design Brief

    8. Creating a Storyboard

    9. Colour

    10. Print

    11. Shape

    12. Range Build

    13. Basic, Seasonal, and Latest Products

    14. Open-To-Buy (OTB)

    15. Activity — View Video on Understanding OTB Planning

    16. Product Strategy

About this course

  • $1,000.00
  • 127 lessons
  • 0 hours of video content