Course curriculum

    1. About Course Author

    2. About the Course

    3. Course Aim

    4. Course Concept

    5. Learning Outcomes

    6. Goals and Program Survey

    1. Product Life Cycle

    2. Plan, Buy, Move, Sell Model

    3. Know Your Customer

    4. Activity — View a Video on the 4Ps

    5. Assessing the 4 Ps

    6. The 4Ps Expansion to 7Ps

    7. Target Market

    8. Activity — Video on Target Market for Men's Underwear

    9. Customer Profiling

    10. Customer Avatar

    11. Know What Your Customer Wants

    12. Features, Benefits and Advantages

    13. Company Values

    14. Through Your Customers’ Eyes

    15. Customer Buying Cycle

    16. Unique Selling Proposition (USP)

    17. Branding

    18. Brand Equity

    19. Monitoring Your Competitors

    20. Competitor Analysis

    21. SWOT Analysis

    22. Activity—View Video on Zara SWOT Analysis

    23. Activity — View Video on Hennes and Mauritz SWOT Analysis

    24. Activity — View a Video on Luxury Brand Tiers

    1. Activity — Write Your Action Plan

    2. Your Goals and Course Survey

    3. Conclusion

    4. We Want Your Feedback

    5. Your Certificate of Professional Development

About this course

  • $200.00
  • 35 lessons
  • 0 hours of video content