Course curriculum

    1. Welcome

    2. About Course Author

    3. Our Approach to Learning

    4. The Path to Future Success™

    5. About the Course

    6. Activity—Goals and Program Survey

    1. Write a Business Plan

    2. Activity—Before Starting Your Business Plan

    3. Download—Business Plan Template

    4. Write a Business Plan

    5. Activity—View a Video: How to Write a Business Plan

    6. Business Plan Format

    7. Executive Summary of Your Business

    8. Business Profile—Company Description

    9. Vision, Mission, Goals, and Direction of Your Business

    10. Activity—Values, Mission, Goals, and Direction of Your Business

    11. Download—Market Analysis

    12. PESTEL Analysis—Optional

    13. Activity—Identify the PESTEL Factors that Can Impact your Business—Optional

    14. Organization and Management

    15. Products or Services Your Business will Offer

    16. Build Your Support Team

    17. SWOT Analysis

    18. Activity—View Videos: SWOT Analysis

    19. Activity—Write a SWOT Analysis

    20. Unique Selling Proposition (USP)

    21. Activity—Research Examples of Unique Selling Proposition (USP)

    22. Risk Analysis

    23. Benefits of a Risk Analysis

    24. Download—Conduct a Risk Assessment or Risk Identification of Your Business with Risk Management Strategies

    25. Insurance Policies

    26. Marketing and Sales Plan

    27. Activity—View Videos: The 7Ps of Marketing

    28. Download—Devise the 7 Ps of Your Business

    29. Strategy and Implementation

    30. Download—What Sales Activity Can You Undertake for Your Business?

    31. Develop a Powerful Message

    32. How to Write a Value Proposition

    33. Activity—Write a Value Proposition for Your Business

    34. Business Plan Review

    1. Brand Your Business

    2. Company Website

    3. Social Media in Business

    4. Benefits of Social Media

    5. Disadvantages of Social Media

    6. Activity—Identify Social Media Strategies for Your Business

    7. Email Marketing

    8. Search Engine Optimization (SEO) for Your Website

    9. Offline Marketing Strategies

    10. Create a Marketing Plan

    11. Download—Write Your Marketing Plan

    12. Financial Projections

    13. Evaluate Your Decision—Is there a Demand for Your Business?

    14. Appendix

    15. Activity—Write Your Business Plan

    1. Conclusion

    2. Download—Write Your Action Plan

    3. Do You Need a Career Coach?

    4. The Next Step Is...

    5. Program Survey and Feedback

About this course

  • $347.00
  • 60 lessons
  • 0 hours of video content