How to Plan and Grow a Successful Business (9 Hrs) ADVANCED

If you are thinking of starting a business, this course will guide you to envision the business, determine if you are ready, and provide you with the steps and strategies for starting and growing a successful business.

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Course curriculum

1. Welcome
2. About Course Author
3. Our Approach to Learning
4. The Path to Future Success™
5. About the Course
6. Activity—Goals and Program Survey
1. Before You Start Your Business
2. Qualities and Skills of a Business Owner
3. Passion
4. Commitment and Persistence
5. Hard Work, Self-Discipline, and Dedication
6. Growth Mindset
1. Act Like a Successful Person
2. 1. Delegation
3. 2. Thought Leadership
4. 3. Communication Skills
5. 4. Proactivity
6. 5. Financial Literacy
7. 6. Leadership
8. 7. Emotional Intelligence
9. 8. Sales Skills
10. 9. Customer Service
11. 10. Digital Marketing
12. 11. Self-Awareness of Blind Spots
13. Activity—Rate Your Qualities and Skills for a Successful Business Owner
1. Know Your Why
2. Activity—View a Video: Find Your Why
3. Activity—Describe Your Why: Find Your Story
4. Your Business Vision
1. Business Success Is Like an Iceberg—The illusion of Success
2. People Do Not See on the Success Iceberg—Sacrifice
3. 8 Sacrifices Business People Make for Their Success
4. Activity—Identify Your Personal Sacrifice
5. People Do Not See on the Success Iceberg—Disappointment
6. People Do Not See on the Success Iceberg—Rejection
7. Activity—Address Challenges and Hardships of Success
8. Managing Stress
9. Activity—How Stressed Are You?
10. Activity—Assess Your Stress Symptoms
11. Activity—Are You Ready to Start a Business?
1. Planning Your Business
2. 1. Need for Your Product or Service
3. Advice from the Australian Government
4. Activity—Research the Need for Your Business
5. 2. Assess Your Finances
6. 3. Business Structure
7. 4. Choose a Business Name
8. 5. Register Your Business Name
9. Activity—Name Your Business
10. 6. Register Your Business
11. 7. Design a Business Logo
12. Research Demographics
13. 8. Clarify Your Target Customers or Clients
14. Understand Your Customer
15. Identify the Goals, Values, and Fears of Your Customer
16. Understand the Customer’s Decision-Making Buying Process
17. Write the Customer Research
18. Activity—Identify Your Customer Avatar
19. 9. Know Your Competitors
20. Activity—Research Your Competitors
21. Now-Where-How Model
22. Activity—State Where You are Now in Relation to the Business
23. Activity—State Where You Want to be in the Future in Relation to the Business
1. Write a Business Plan
2. Activity—Before Starting Your Business Plan
3. Activity—Download a Business Plan Template
4. Write a Business Plan
5. Activity—View a Video: How to Write a Business Plan
6. Business Plan Format
7. Executive Summary of Your Business
8. Business Profile—Company Description
9. Vision, Mission, Goals, and Direction of your Business
10. Activity—Values, Mission, Goals and Direction of Your Business
11. Market Analysis
12. PESTEL Analysis (Optional)
13. Activity—Identify the PESTEL Factors That Can Impact Your Business (Optional)
14. Organization and Management
15. Activity—Organization and Management
16. Products or Services Your Business will Offer
17. Activity—Products and Services
18. Build Your Support Team
19. Activity—Your Support Team
20. SWOT Analysis
21. Activity—View a Video: SWOT Analysis
22. Activity—Write a SWOT Analysis
23. Unique Selling Proposition (USP)
24. Activity—Research Examples of Unique Selling Proposition (USP)
25. Risk Analysis
26. Activity—Conduct a Risk Assessment or Risk Identification of Your Business with Risk Management Strategies
27. Insurance Policies
28. Marketing and Sales Plan
29. Activity—View Videos: The 7Ps of Marketing
30. Activity—Devise the 7Ps of Your Business
31. Strategy and Implementation
32. Activity—What Sales Activity Can You Undertake for Your Business?
33. Develop a Powerful Message
34. How to Write a Value Proposition
35. Activity—Write a Value Proposition for Your Business
36. Activity—Business Plan Review
1. Brand Your Business
2. Company Website
3. Social Media in Business
4. Benefits of Social Media
5. Disadvantages of Social Media
6. Activity—Identify Social Media Strategies for Your Business
7. Email Marketing
8. Search Engine Optimization (SEO) for Your Website
9. Offline Marketing Strategies
10. Create a Marketing Plan
11. Activity—Write Your Marketing Plan
12. Financial Projections
13. Evaluate Your Decision—Is there a Demand for Your Business?
14. Appendix
15. Activity—Write Your Business Plan
1. Starting Your Business
2. Will My Business Have a Soft or Hard Launch?
3. Set Yourself up to Accept Payments
4. Your Finances
5. Record Keeping
6. Activity—Set up and Manage Your Business Records
7. Streamline Your Business
8. Automate Your Business
9. Activity—Select Areas to Automate Your Business
10. Hire and Manage Employees
11. Decide on the Type of Employee
12. Decide on the Employment Type
13. Assess Employment Impacts and Costs
14. Activity—Familiarize the Hiring Employees’ Checklist
15. Build Your Professional Relationships
16. How to Build Relationships with People
17. Activity―Develop Your Relationships
18. Customer Service
19. Benefits of Good Customer Service
20. Activity—Reflections on Customer Service
1. Growing Your Business
2. 1. Work on Your Business, Not Just in Your Business
3. Activity—Strategic Questions: How Much Time Do You Spend Working on Versus in Your Business
4. 2. Block Out Time for Strategic Thinking
5. 3. Increase Customer Retention
6. 4. Continuous Improvement
7. Activity—Identify Activities for Customer Retention
8. 5 Crucial Aspects of an Improvement Plan
9. 5. Participate in Networking Events
10. 6. Partner with Businesses
11. Activity—Question: Who Can Your Business Partner With?
12. 7. Market Penetration
13. 8. Market Development—Extend to New Markets
14. Activity—Question: How Can Your Business Extend to New Markets?
15. 9. Product Development
16. 10. Diversification
17. Activity—Question: Can Your Business Diversify?
18. 11. Produce a YouTube Clip or Host a Webinar
19. 12. Upload Content Marketing
20. Activity—View a Video: Recurring Transactions
21. Activity—View an Example of Content Marketing
22. 13. Publish a Blog on LinkedIn
23. 14. Offer to Guest Blog
24. 15. Create a Podcast
25. 16. Optimize Your Content for Search Engines
26. 17. Start a Referral Program
27. 18. Create Social Media Presence to Engage With Your Customers
28. 19. Pay-Per-Click Advertising
29. 20. Social Media Advertising
30. 21. Remarketing Campaigns
31. 22. Give Away a Product or Contest
32. 23. Tell Your Brand Story
33. 24. Interactive Content Marketing
34. 25. Optimize Your Email Signature
35. 26. Establish a Members-Only Site on Your Website
36. 27. Offer Early Access to Your Products or Services
37. 28. Professional Development
38. Activity—Identify Your Growth Strategies: Putting it Together
1. Your Business Exit
2. Succession Planning
3. Selling Your Business
4. Closing Your Business
5. Activity — Reflect on Your Business Exit Strategy
6. Activity — Review Your Future Vision
1. Conclusion
2. Activity—Write Your Action Plan
3. Do You Need a Career Coach?
4. The Next Step Is...
5. Program Survey and Feedback

About this course

$599.00
183 lessons
0 hours of video content

Learning Centre

How to Plan and Grow a Successful Business (9 Hrs) ADVANCED

Course curriculum

Welcome

Stage 1—Before You Start Your Business

Act Like a Successful Person

Your Destination

Business Success

Stage 2—Planning your Business

Business Plan

Business Branding and Marketing

Stage 3—Starting Your Business

Stage 4—Growing Your Business

Business Exit

Conclusion

About this course